"Welcome to the business class."

Training for brand and product on the occasion of the new Volvo S90 and Volvo V90 launch. 

In the course of a week, around 800 entrepreneurs, managing directors, salespeople, and service consultants from all over Germany were trained in the course of business meetings, workshops and test drives.

Under the claim "Welcome to the business class" and in the design of the Volvo brand architecture, the training contents were orchestrated face-to-face with digital perfection.