"WHY NOT NOW? Get to know the SEAT Tarraco!"

The new flagship of the Spanish car brand SEAT is its recently introduced SUV, the Tarraco. For the perfect product launch, over 4,500 salespeople were trained in Tarragona over four weeks.

STAGG & FRIENDS designed and implemented the entire training strategy, which began with a digital pre-campaign and culminated in the training event. Attended by salespeople from all over the world, the event involved an innovative concept including several training applications, nine modular training stations as well as unorthodox training methods, such as a product-based escape game. All in all, the event was a success and the SEAT Tarraco was a big hit.