"What makes live communication a success in practice?"

A premiere for STAGG & FRIENDS and the University of Applied Sciences Dusseldorf (HSD): on Tuesday Goeran Goehring gave his first lecture at the university in front of about 30 students studying for a Bachelor’s degree in Economics.

How can events be developed into live experiences? How can classic, digital and live communication measures be combined? And how can live communication be implemented and provide added value? Based on actual case studies and with the help of video clips, he addressed these key points and more in his lecture.

Thanks to these concrete insights into the real world of live communication, the students were able to better understand and evaluate live communication in relation to other communications tools.