The IAA 2017, the most important automotive fair in the world, is running - visitors from all around the world are discovering innovative trends relating to the topics automotive and mobility. 

Here, Borgward Group AG is providing for an absolute highlight with its Concept Car: a new Isabella!

As the lead agency, STAGG & FRIENDS is responsible for the overall concept, the brand experience, the architecture, the mediatecture, the staging of the press conference and the operations of the trade-fair appearance by Borgward.