"Virtual Experience is the next big thing."
This was the message from Philipp Schindler, Executive chairman of Google, as we met with him personally in the Silicon Valley for a fireside chat. And that was exactly the view shared by our guests at the Bertelsmann balance press conference, at the Seat Ateca sales training, and at Audi Matrix when we shortly thereafter brought them into contact with individual virtual experiences. That was reason enough to intensively delve into the opportunities of and technologies of VR at our STAGGacademy. A fascinating combination of live and virtual experience and its strategic use in our projects will be enabling higher (content) use in the future and thus contribute even more strongly to the added value for our customers.