NEWS

Virtual & Augmented Reality for Events

“Nowadays it is not unusual for virtual and augmented reality (VR, AR) to be used at events. Both tools have far surpassed the image they initially had of being spectacular fairground effects, and offer digitally simulated realities for conveying information in areas where it would barely be possible or only possible at vast expense with classic media.”

Read the full BlachReport interview with our managing partner Tim Cremer and our account director Rubén Leites García here or in the current issue 12/18.