Experience four days nonstop "Hair Fashion and Joy".

Around 40 top influencers and journalists from the European beauty scene accepted the invitation to the exclusive product launch of the luxury hair care brand JOICO in Berlin. Trendy locations and hot spots in the capital offered guests a varied, target group-oriented programme and pure inspiration. A guest appearance by international hair stylist and brand ambassador Richard Mannah, individual professional styling for each guest and team cooking with an insight into Berlin cuisine were just some of the highlights of the Influencer Experience conceived and implemented by STAGG & FRIENDS, which generated target group-specific reach.