“Use brand and sales training to create value.”

“”Knowledge is power” — this maxim also applies in sales. Anyone who wants to act and argue successfully in sales has to constantly adapt and expand his knowledge. Sales staff in all sectors - but especially in the automotive industry — should know their own brand inside out and be able to communicate their products correctly in discussion with the customer.”

Read the full article by Goeran Goehring in the current issue (03/17) of the Convention International or here as a PDF.