"The all-new Polo in Hamburg."
Hamburg, the 'gateway to the world', provided the setting for the test of the new Polo from Volkswagen for approx. 500 international journalists. The centrepiece of the event, a relay station, a container landscape in the newly built Schulauer harbour in Wedel right on the river Elbe.
In glorious sunshine, the press guests were able to hold expert discussions or simply enjoy the view of the Elbe and watch the gigantic container ships passing by on their way into the port of Hamburg.
STAGG & FRIENDS was responsible for the logistical implementation.