The 5 top flops in B2B employee training

“In B2B, training and internal events are a good way to give the employees of a company a better understanding of the sometimes complex products and services. However, such training sessions often flop due to incorrect or poor concepts.

In employee training and sales training, marketers often rely on incorrect or ill-conceived concepts. The result: instead of enthusiastic event participants, just deadly boredom and “thumb twiddling”. So that B2B employee training doesn’t flop, the following five mistakes should be avoided.”

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