STAGG & FRIENDS implements press event for VW utility vehicles

VW utility vehicles rely on the brand and product experience specialists STAGG & FRIENDS: In their pitch, the Düsseldorf partners take several renowned competitors out of the race and, as the lead agency, create the VW press event Amarok, which is presented in the Munich area with new and powerful V6 engines.

"The target group of journalists is particularly important for the automotive industry as they greatly contribute to a new model's success with their appraisals and vehicle tests – and that worldwide", says Göran Göhring, Managing Partner of STAGG & FRIENDS. "It is therefore essential to stir the emotions of the press representatives and to offer them experiences which not only convey the brand message but also remain in their thoughts for a long time."