STAGG & FRIENDS expands its digital experiences
The live experience specialist STAGG & FRIENDS is continuing to develop its digital competencies and is bringing the experienced customer consultant Henri Gegenmantel to the agency for this. As a new project manager, starting straight away, the 33-year-old supports the agency customers SEAT, Volvo and other STAGG & FRIENDS customers. With his profound expertise in the fields of user experience, learning strategies and digital services, he will develop innovative event formats and tools in future and further promote the business area. Henri Gegenmantel reports directly to Rubén Leites García, Account Director and expert of digital experiences.
“In order to anchor live experiences even more strongly than before as strategic and above all value-adding elements in the marketing mix of our customers, it is important that we continuously develop our digital competences. Because one thing is clear: digital is becoming increasingly important for comprehensive, sustainable experiments at the Champions League level”, says Rubén Leites García. “With Henri, we have gained an innovation specialist who, with his dynamic approach to customers and projects and his digital thinking, is excellently suited to create new strategies for our customers.”
Before joining STAGG & FRIENDS, Henri Gegenmantel worked for the United Digital Group / UDG Learning & Development GmbH in the fields of content and project management - most recently as Project Manager. His customers there included brands such as Volkswagen, BMW, Deichmann, Köster Bau, METRO Group, Regus, KARSTADTsports, Vaillant and T-Systems.