Seven rules for the right digital strategy in live communication

"As in all areas of the economy, digitisation also poses entirely new challenges for the event sector. Therefore, agency bosses should constantly ask themselves questions like “Does digitisation replace the live experience?” or “Do we event agencies now also have to be digital agencies?”."

The whole article by Göran Göhring can be downloaded as a PDF in the current issue (02/2017) of convention international.