Pitch successes: STAGG & FRIENDS wins further Live Experience projects for Volkswagen and Seat

Strong new business at the end of the year: the product and brand experience specialists from STAGG & FRIENDS prevailed in two pitches for the national dealer congresses of Volkswagen and Seat - against several renowned competitors.


For Seat, STAGG & FRIENDS is designing and implementing a dealer convention aimed at promoting the strategy and the objectives of the coming years among the owners and managing directors of Seat’s trading partners. This event is one of the central communication platforms between the trading partners and Seat.

As in the past year, Volkswagen has commissioned STAGG & FRIENDS with the creation and implementation of the national dealer congress. Within the framework of this event, the dealers experience in every detail the new orientation of the Volkswagen brand on its way to the digital age.

In both projects, STAGG & FRIENDS is not only responsible for the purely event-specific elements such as architecture, media staging and the entire event logistics, but also advises both brands in the areas of brand strategy, content creation and the use of innovative technologies.

“In times of increasing digitalisation, our customers not only expect excellent implementation, but also increasingly profound know-how in the area of ​​corporate transformation”, says Adone Kheirallah, Managing Partner of STAGG & FRIENDS. “For us as a leading live experience agency, this means that we act as a creative initiator on eye level with our customers and show them how product and brand experiences increasingly develop into direct value-added instruments in future.”

Volkswagen has been a customer of STAGG & FRIENDS since 2008. For the Wolfsburg-based company, the agency has already realised events such as the ‘National Touran Congress 2015’, the product launch training, ‘myTIME 2015’ and the ‘VDC customer management congress 2015 and 2016’. Since 2016, Seat Germany has been part of the customer base of the live communication specialists, who conceptualised and implemented the product training for the new Seat Ateca in June.