Pitch Success: STAGG & FRIENDS realised Audi Twin Cup Final in Portugal

Also in 2016, in competition with numerous well-known competitors, STAGG & FRIENDS has won the pitch for the international Audi Twin Cup, the internal “Service-Weltmeisterschaft” of AUDI AG.

The communication agency STAGG & FRIENDS continues its customer relationship with Audi. With their profound brand & product experience know-how, the live communication specialists have convinced the car manufacturer and are now realising the 12th Audi Twin Cup Final on the 27th and 28th of September in Guia, close to Albufeira in the Algarve. What is more, STAGG & FRIENDS is responsible for the overall project management of the event.

Audi Twin Cup is an annual knowledge and motivational competition for service technicians and consultants in the Audi partner companies. With the qualification tool, the automotive group continuously improves service quality and consultation expertise in its partner companies and workshops. To achieve this, the competition starts with national awards, where the winning teams in the participating countries are honoured. The best teams worldwide then go on to compete in a practice-oriented final, the world championship in Audi Service. For this, more than 200 service employees from 37 countries are coming together in Portugal this year, to compete at an international level.

“We are delighted at realising this highly challenging project. With the event concept, AUDI AG would like to convey the participants from the Audi trading companies the requirements for providing a premium service and, at the same time, also reward them for the already provided performance in the national competitions. Thus, apart from a high level of emotionality, appreciation for the participants in all facets is one of the key elements for the final in Portugal,” says Gabriele Engler, responsible Account Director.