Pink is always an option!
A pink ball bath, a cupcake workshop, six styling courts and lots of pink instagram scenarios were part of the product launch of taft's new Casual Chic hair care series staged by STAGG & FRIENDS last Tuesday.
100 invited influencers, bloggers and journalists from the beauty industry were able to convince themselves of the new beery-fresh product highlights and explore the pink taft experience in the Supercandy Museum in Cologne.
In hundreds of photos, stories and live videos, the new product line was featured on numerous social media channels, scrutinised and put through its paces.
A fun, pink and pretty good smelling afternoon!