“Oooh” on screen, “oh” in reality: when brands only show their best side online

“We know it from people and brands: online they look fantastic, in real life they’re a let-down. Goeran Goehring on the dangers of (excessively) showcasing brands online.”

You can read Goeran Goehring’s entire guest contribution here or in the print edition (No. 52) of t3n digital pioneers.