The question, whether it is better to network online than offline, is one that Rubén Leites García answers with a clear YES!

“For me it’s certain: sector-specific networking on global forums such as LinkedIn & co is considerably more efficient than would be possible offline. These tools not only extend my reach, but also directly give me all the updates from my linked contacts. With my smartphone I can react quickly and straightforwardly to news, I can post interesting items myself and thus remain in permanent contact with the people who are important for me. It couldn’t be simpler.”

You’ll find the statement of our Account Director and expert of digital experiences Rubén Leites García in the current issue of the LEAD digital (2/2017).