Mercedes-Benz Global Training Experience 2019 Dresden

For Mercedes-Benz Global Training, STAGG & FRIENDS designed a walk-in training experience interface, the Open Campus. It is a Learnscape that provides each salesperson with an individualised and targeted learning path.

Fourteen thousand participants from 71 markets get to experience different product areas that intensively reflect the brand’s own digital transformation through retail processes.

The new CLA Coupé awaits its fans in the new Grow-up Area, while the new Mercedes-Benz GLB celebrates its premiere in the SUV World. In the EQ World, retailers can experience the first all-electric Mercedes-Benz, the new EQC.

STAGG & FRIENDS is the lead agency responsible for the conceptual and logistical implementation of the Mercedes-Benz Global Training Experience on around 19,000 m2 of event space.