The national Oscars of the advertising and communications sector were awarded by the GWA in the Gesellschaftshaus Palmengarten in Frankfurt in front of around 500 guests from the areas of marketing, media and politics. 

In the course of the 36th GWA Effie Gala, the winners of the most effective campaigns in 2017 received a total of 29 Effies in various categories - new this year: the categories Brand Campaign and Media. 
For the first time in the history of the German Effie, the Grand Effie was awarded. A further emotional highlight was the admittance of Stefan Kolle to the “Hall of Fame of German Advertising”.

As in previous years, STAGG & FRIENDS was the lead agency responsible for the realisation of the event. ​