NEWS

"Big stage for the Audi e-tron prototype in Copenhagen."

Media Drive in Copenhagen: on a stage where actors and artists normally perform in front of up to 650 spectators, the spotlight this time was entirely on the Audi e-tron prototype. In the Royal Danish Playhouse, STAGG & FRIENDS presented the all-electric luxury SUV for Audi. Around 35 automotive, consumer and lifestyle journalists and bloggers took part in the four-day event.

Biggest highlight?
The surprise performance by Tom Grennan – newcomer, singer & songwriter from the UK, who showed off the 3D sound of the B & O Premium Sound System in the Audi e-tron to best effect, and also the pop-up concert on the terrace of the Royal Danish Playhouse in bright sunshine. Grennan’s song “Found what I’ve been looking for” and the e-tron: a perfect match.

Biggest challenge?
The complex logistics of the day’s event. Each journalist had an individual slot during which he or she could talk to Audi experts and designers one-on-one. Accordingly, the logistics had to be individually adapted.

STAGG & FRIENDS says: “Tak København og på gensyn.”

Credits: macomNIYU

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