"Global Training Experience as a double act."

A good two weeks after the Global Training Experience A-Class got underway on Ibiza, the Mercedes-Benz commercial vehicle salesmen are now also starting their first training event of 2018.

At the Global Training Experience Sprinter in Porto, it all revolves around the relaunched transporter of the Mercedes-Benz VAN division. Over the next 9 weeks, a total of 6,700 international participants will pass through the training campus right on the Douro River in the Portuguese coastal town.

Alongside the driving activity stations, the focus of the product training is, above all, on communicating networked digital product content. As the lead agency, STAGG & FRIENDS is responsible for the logistic and conceptual implementation.