Company anniversaries are a communicative opportunity for companies

“People like to celebrate birthdays – also as companies. Anniversaries serve a number of purposes: the company celebrates its successes over the previous year and, at the same time, it strengthens ties with customers and employees. However, marketers often don’t see these events as an investment – but as a ‘cost factor’.”

Read the whole article by Göran Göhring here  in the online marketing section of the Gelbe Seiten