"Event-Marketing 2.0"

Which four stages is the project management process of a marketing event divided into?

What must be taken into account with regard to budget planning?

What is the best approach when doing research for a suitable location?

Why is the significance of marketing events as a means of communication becoming increasingly more important?

Light is cast onto these and many more topics by Goeran Goehring, who will be teaching students during his lectures at Duesseldorfer Akademie für Marketing-Kommunikation.

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