Successful award year for STAGG & FRIENDS

With a total of 17 national and international awards, STAGG & FRIENDS has clearly exceeded its result from the previous year (12). The successes show that the Düsseldorf-based live communications agency is consistently expanding its position as a pacemaker in the creation of innovative brand and product experiences.

“This year too, we have scored with the full range of our portfolio, from sales training and social events to B2C experiences”, says Adone Kheirallah, Managing Director of STAGG & FRIENDS. “In this way, we have clearly demonstrated our strategic and creative performance. The awards spur us on to achieve a new level of live experience in the age of digitisation, and to push ahead with their transformation as a direct value-added instrument.

Adone Kheirallah is especially proud of the fact that the Düsseldorf-based agency was successful with a total of four different campaigns/projects for the customers Audi, Mercedes-Benz, Smart and Deutsche Bank. Here, the STAGG & FRIENDS live experience formats not only convinced the high-calibre juries nationally, but also internationally in various categories in renowned competitions.

The awards in 2016 include the Red Dot Award, the DDC Award, the Golden Award of Montreux, the Automotive Brand Contest, the German Brand Award, the German Design Award, the Galaxy Award and the EuBea Award. In these competitions, the projects ‘Land of Ideas’ (Deutsche Bank), ‘Global Training Experience Dubrovnik’ (Mercedes-Benz), ‘Global Training Experience smart’ (Smart) and the MATRIX Pop-up Club (Audi) were able to inspire the judges several times over.

 

The awards attained in detail:

Automotive Brand Contest:

· Winner in the category ‘Architecture’: MATRIX Pop-up Club (Audi)
· Winner in the category ‘Events’:  Global Training Experience Dubrovnik (Mercedes-Benz)

German Brand Award:

· Winner in the category ‘Excellence in Brand Strategy, Management and Creation – Brand Fairs & Events’:  Land of Ideas (Deutsche Bank)

German Design Award:

· Special Mention:  Global Training Experience smart (smart)

Galaxy Award:

· Grand Award winner in the category ‘Special Events’: MATRIX Pop-up Club (Audi)
· Gold in the category ‘Automotive Related’: MATRIX Pop-up Club (Audi)
· Gold in the category ‘Event & Sport Marketing: MATRIX Pop-up Club (Audi)
· Gold in the category ‘Publicity’: MATRIX Pop-up Club (Audi)
· Silver in the category ‘Set Design & Architecture’: MATRIX Pop-up Club (Audi)
· Silver in the category ‘Product Awareness’: MATRIX Pop-up Club (Audi)
· Bronze in the category ‘Product Launch’: MATRIX Pop-up Club (Audi)
· Silver in the category ‘Anniversary Show/Production’: Land of Ideas (Deutsche Bank)
· Bronze in the category ‘Event Marketing’: Land of Ideas (Deutsche Bank)
· Bronze in the category ‘Sales Training’: Global Training Experience Dubrovnik (Mercedes-Benz)

Golden Award of Montreux:

· Gold in the category ‘Events Celebration/Anniversary’: Land of Ideas (Deutsche Bank)

Red Dot Award:

· Winner in the category ‘Retail Design’: MATRIX Pop-up Club (Audi)

DDC Award:

· in the category ‘Space/Architecture’: MATRIX Pop-up Club (Audi)