The creative challenges of Live-Communikation

“For most companies and brands, live communication is an integral and important part of their strategic brand management. Why this is the case is easy to explain: Through events, the brand is in direct contact with its target group and can communicate its core messages. But much more importantly: Experience-oriented events create a lasting emotional bond that other marketing measures do not offer.”

Read the whole article by Göran Göhring here in the Online Marketing section of the Gelbe Seiten