"The Studieninstitut für Kommunikation, strategic education partner of BOE International, the trade fair for experience marketing, talks to industry experts about the influences on the event-manager generation. In addition, industry experts provide tips for up-and-coming event managers."

In his lecture, Goeran Goehring provided expert answers to questions such as "What challenges are event managers confronted with today? What is required of them? What should they expect? Does the reality live up to applicants’ expectations?"

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