"Be the outperforming market leader of tomorrow."

STAGG & FRIENDS brings Henkel's top management to the coast of Lisbon: With three different event formats as part of this year's Senior Management Conference, STAGG & FRIENDS developed an exciting and activating 4-day program in Lisbon's top locations - for the third time in a row after Hamburg and Berlin. Instead of taking the shuttle bus, this year's conference took place on a sporty bicycle ride - in beautiful sunshine along the promenade of the Tejo. To crown the week, the Fritz Henkel Prize for Innovation was presented to an internationally selected team at the Global Awards Ceremony in the Convento do Beato, as well as six other awards.