An efficient driver of added value

"Present-day investments in marketing communication need to deliver benefits and added value. Classic — digital — live: all three should meet this requirement. Here it makes sense for brands to have more and more direct contact with the customer in the interests of value creation — both real and interactive. That’s one of the strengths of live communication."

Read the guest article by Goeran Goehring here or in the current issue (02/18) of the Convention International